Civic chiefs have approved a rebrand of Winchester's popular street market. 

The contract for managing the market has expired and Winchester City Council is tendering a new contract.

It is currently run by Southern Market Traders Management Ltd.

It has a maximum of 65 stalls on Sundays and 45 on Thursday to Saturday. The Sunday market alternates with the farmers' market.

The council is looking to improve signage, introduce new branding and gazebos. It is also looking at holding the market in the early evening and themed markets.

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Winchester City Street Market Operating Policy was adopted at the Cabinet meeting on Tuesday, October 17. 

Former city councillor Ian Tait said: “Many members know I am a strong and vocal supporter of the market. The previous market was small, with poor quality stalls in Middle Brook Street. 

“The farmers' market has diminished to a shadow of its former self. A good market has to balance income and quality of stalls.”

Cllr Malcolm Wallace, Green Party member, said: “Street markets are exciting. The new contract can build a more distinctive market and improve sustainability. 

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“But it could be bolder in its ambitions. We could ban single-use plastic from the market.”

Cllr Lucille Thompson, Cabinet member for business and culture, said: “We have had discussions with the farmers' market. Its offer has substantially reduced over the last few years. We are really keen to help them. 

“In an ideal world, we would have no single-use plastic, but we do have a very successful market at the moment. We do encourage the traders to use alternatives to plastic.”

Cllr Jackie Porter supported the new policy. She said: “There is no doubt the market adds to the vibrancy of the city. We are keen to make sure the market is relevant to local people and businesses.”

Council leader Martin Tod added: “One of the most exciting things about the market is seeing stallholders expand and move into permanent units in the city. I hope that will continue.”

Cabinet unanimously approved the new policy.