A NEW business venture though to be the UK’s first online LEGO rental club has been launched in Hampshire.

WeLoveBricks, based in West Tytherley, was set up by local mother Lucilla Carr, who was inspired by her LEGO fanatic son Charlie, in a bid to give fans the chance to build new models without breaking the bank.

The company, which is operated online, allows members to rent and play with as much LEGO as they like for a monthly subscription of £7.99.

Members are invited to create their own wish list by choosing sets from its online catalogues and once they have finished playing with them they send it on to another member.

“As far as we know WeLoveBricks is the only LEGO rental club in the UK. In addition we believe it is the only rental service in the world to use this new business model of transferring the product directly from customer to customer,” Ms Carr said.

“LEGO is now the world’s most popular toy and has been enjoying a huge revival in 2014, fuelled by the success of the LEGO Movie, so this is the perfect time to launch WeLoveBricks.”

“Parents are eager to teach children the importance of sharing and looking after their toys, and just as keen to save money by renting rather than buying. So we are keeping the subscription price affordable and in line with their children’s pocket money budget.”