Hampshire's Cheeky Rascals marking 30 years in business

Cheeky Rascals, which supplies nursery products across the UK, is using the anniversary to give back through fundraising and events, while also recognising the people and partners who have supported its journey.

Leonie Hayward, commercial director at Cheeky Rascals, said: "Being in business for 30 years is a real milestone moment for us, and one that deserves to be celebrated.

Cheeky Rascals is marking 30 years with month-long fundraising and industry celebrations. (Image: Cheeky Rascals)

"The nursery industry has been at the heart of our journey from day one, along with the brilliant brands we represent and the products we’ve had the privilege of bringing to families across the UK.

"None of this would have been possible without the support of our partner retailers, our brand partners, and the many people who have been part of the Cheeky Rascals journey over the past three decades.

"We’re incredibly proud of the relationships we’ve built across the industry.

"This celebration is very much about saying thank you to everyone who has supported us, worked with us, and grown alongside us."

As part of the celebrations, the team will take part in a '30 for 30' challenge, where every team member will commit to a personal 30-day challenge to raise funds for children’s hospice charity Naomi & Jack's, formerly Naomi House & Jacksplace.

The company hopes to raise £3,000 through the campaign to support the charity’s vital work providing care and support for children with life-limiting conditions and their families.

Other anniversary activities include a retailer-focused 'surprise-and-delight' campaign to thank independent retail partners for their continued support.

A company barbecue will also take place on Thursday, June 4, bringing together past and present employees to celebrate the people, partnerships and product innovations that have shaped Cheeky Rascals since its founding.

Cheeky Rascals said the month-long celebrations aim to reflect on its business journey, its portfolio of nursery brands and the long-term relationships it has built within the industry.

Supporters can contribute to Naomi & Jack's fundraiser by going to justgiving.com/page/cheeky-rascals-30-for-30?utm_medium=FR&utm_source=CL.

Cheeky Rascals, which is headquartered in Liss, was founded in 1996 and has grown into a leading distributor of innovative nursery products with a reputation for supporting families and retail partners across the UK.