Naomi and Jack’s unveils new look at Winchester shop

Naomi and Jack’s has unveiled a newly rebranded flagship shop in Winchester as part of a wider effort to make its services more accessible to families across the region.

The charity officially launched its refreshed St George’s Street store on Tuesday, April 21, giving the public a first look at its new identity in a bright, redesigned retail space.

Formerly known as Naomi House & Jacksplace, the organisation says the rebrand aims to challenge misconceptions around the word "hospice", which it believes have historically deterred some families and young people from seeking support.

The new branding at Winchester's Naomi and Jack's. (Image: Dan Quina Brito)

The Winchester shop is among the first locations to showcase the updated branding, featuring a more vibrant and welcoming look designed to better reflect the charity’s work.

Paul Morgan, Director of Fundraising and Communication, said he was "thrilled and proud" to see the new brand brought to life in the city.

He said: "This has been launched with the support of our staff, volunteers and everyone who supports us through our shops. It helps sustain us and enables us to be the charity that all children, young adults and families can rely on."

Chief executive Mark Smith said the shop launch marked an important moment in the charity’s public rollout.

He said: "We’re thrilled to be launching our new external brand today, and the Winchester flagship shop is a key part of that.

"We’ve opened the shop with a completely refreshed look and already had fantastic feedback from customers, who love the bright and vibrant colours.

"It was important for us to freshen how we present ourselves so we can communicate in a more open and accessible way."

The rebrand is also being introduced across other parts of the organisation, including its donation centre and warehouse in Winchester, as the charity works to modernise its image and reach more people.

The Right Worshipful the Mayor of Winchester, Councillor Sudhakar Achwal, attended the launch and praised the charity’s impact on families during some of the most difficult times in their lives.

He said: "What this charity does is provide vital support when it is needed most. Those final days can be incredibly difficult for families, and organisations like Naomi and Jack’s show both passion and compassion.

"The volunteers, nurses and staff are truly remarkable, they are like angels in the way they care for people and support families."

Naomi and Jack’s Patron, Sir Alastair Stewart, said: "A brand is two things: It’s a name and a logo. It’s also what you stand for. That’s what matters most, and that, for Naomi and Jack’s, has not changed at all."

Naomi and Jack’s provides specialist hospice care and respite support for children and young adults with life-limiting conditions, alongside vital support for their families across central southern England.