Law firm Dutton Gregory launches new brand as part of growth

Dutton Gregory, which has offices in Hampshire and across the South and into the North of the UK, has refreshed its visual identity and messaging as it aims to become a top 100 UK law firm and raise its profile as a modern, client-focused practice.

The rebrand follows a detailed review of the firm’s purpose, values and culture, and emphasises its strengths in property, family and business law.

Dutton Gregory has unveiled a new brand to drive UK expansion. (Image: Dutton Gregory)

Paul Sams, managing director at Dutton Gregory, said: "As we look ahead, it is essential that our brand clearly reflects the firm we are today and the direction we are taking.

"We have built strong foundations across property, family and business, supported by continued investment in how we work and how we serve our clients.

"This new brand gives us a clearer, more confident way to communicate our expertise and ambitions, while staying true to what matters most: the quality of our advice, the strength of our people, and the relationships we build with our clients."

The firm says the new identity reflects its ambition to make a positive impact on the legal industry while reinforcing its approachable and diverse culture.

Dutton Gregory also aims to increase its appeal to top legal talent through the refreshed brand, while giving clients greater choice.

The updated branding reflects a balance between caring for clients and being sharp of mind and tough when it matters, according to the firm.

The new look is now in place across the firm’s offices, website, social media platforms and communications.

Established in 1947, Dutton Gregory operates offices in Chandler's Ford, Southampton, Winchester, Bournemouth, Woking and Liverpool.

The firm advises clients on matters involving property, family and business law, and has invested significantly in people, capabilities and infrastructure.

The rebrand marks the latest milestone in a period of sustained development, with a clear focus on future growth.

The law firm describes itself as modern, ambitious and progressive, with a focus on making a positive impact on the legal industry.