University of Winchester students create shop display

Third-year fashion marketing students visited the Naomi House & Jacksplace shop, in St George's Street, which raises money for local hospices for children and young adults, to create the display as part of Winchester Fashion Week.

They hope to spark conversations around ethical consumer choices.

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The display was part of Winchester Fashion Week. (Image: Naomi House & Jacksplace) Luica Girolami, a third-year University of Winchester fashion marketing student, said: "My inspiration behind the project was to showcase the importance of purchasing denim from sustainable sources.

"To do this, we created a window display featuring some of the best denim pieces available in the shop.

"For the creative concept, I wanted to represent the well-known fact about the huge amount of water required to produce a pair of jeans.

"To visualise this, I made rain droplets from denim that was damaged, therefore making it unusable, and incorporated trench coats."

Andrew Mawbey, retail commercial operations manager at Naomi House & Jacksplace, said: "Our charity shops provide a sustainable and ethical way of re-circulating unused items.

"On average, one of our shops will sell approximately 500 garments each week, with donations continuing to come in every day. By re-selling products at a reasonable price, not only do we keep them out of landfills, but we also make a positive difference for our hospices."