WINCHESTER Motor Group is opening a motorcycle shop due to a new partnership.

The family-run business has partnered with Norton Motorcycles to open South Downs Motorcycles.

The venture will solely sell Norton products, including the Norton Commando 961, the V4SV, the V4CR, the recently launched 125-year Limited Editions, and the company’s branded apparel.


Hampshire Chronicle: The new Norton locationThe new Norton location (Image: Winchester Motor Group)

Visitors will be able to view, test, and buy bikes on site, as well as organise servicing and repairs, and purchase parts, accessories, and apparel.

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The Stroud location opening coincides with the ongoing Norton Limited Edition Road Show, which will be extended to include South Downs Motorcycles, reaching Hampshire later this month.

Mark Mills-Goodlet, managing director of Winchester Motor Group, said: “We’re very excited to be joining Norton’s expanding network of sales partners. In the Commando 961, V4CR and V4SV Norton has a truly unique collection of British made motorcycles that, along with their attention to customer care, gives us the confidence to begin our first two-wheeled offering.”

Chris Bexon, head of sales at Norton Motorcycles, said: “We’re delighted to be partnering with Winchester Motor Group to open our first Norton-dedicated sales partner location. South Downs Motorcycles is in a perfect location deep in the heart of motorcycle country, and by working with such an established business as Winchester Motor Group, we look forward to celebrating our successes together.”