WINCHESTER-BASED 360 Integrated PR has relaunched to support businesses improve their communications on sustainability and the value they add to society. 

The Global Risks Report 2024, issued by the World Economic Forum in Davos, revealed the current risk is led by extreme weather events, AI-generated misinformation and societal polarisation. 

Over a ten-year period, the top four global risks are all predicted to be environmentally related.

360 Integrated PR aims to overcome the anxiety many SMEs (small and medium enterprises) feel about greenwashing and encourage them to take advantage of the opportunity offered to solve the problems the world faces.

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Owner Philip Tutt-Leppard said: “82 per cent of people in the world’s top 27 economies expect CEOs to take a stand on climate change. Yet many SMEs are anxious that their efforts are either insignificant or will be misconstrued. Positive and honest communications can overcome these barriers, enhance the firm’s reputation and encourage other businesses to take action themselves.”

360 Integrated PR combines communications strategy, training, and copywriting in addition to providing environment, social and governance communications advice to business and charity leaders. 

Visit 360integrated.com to find out more.