A SUMMER drink driving campaign has been launched to "bring the message home".

Hampshire police and Thames Valley Police’s Joint Roads Policing Unit has launched its summer drink drive campaign.

Starting this week and running for two weeks, officers will be increasing their focus on those driving while impaired to reduce the risk of harm to road users.

Alcohol and drugs vastly reduce motorists' abilities behind the wheel, particularly reaction times, and increase the danger of being killed or seriously injured on the road.

The team is asking motorists to plan their summer journeys to make sure "a day in the sun doesn't turn into a night in a cell, or worse.”

Chief inspector Chris Spellerberg, of the Joint Operations Roads Policing Unit, said: “The message is simple, if you’re drinking alcohol, let someone else do the driving. If you think you are safe to drive after drinking, think again.

“Operations like this one are vitally important to bring the message home – this is all about saving lives and reducing harm on our roads.

"The consequences of driving while impaired are so impactive, too many people have lost their lives or been seriously injured as a result of drink and drug drivers.

“We are urging people to plan how they will be getting home from parties, barbecues and days at the beach in advance if you will be drinking.

"Pre-book a taxi, use public transport or have a designated driver so nobody gets behind the wheel when they shouldn't.

"Another thing we want to highlight is you may still be over the limit the next day, as it can take hours for alcohol and drugs to leave your system.

"Even the slightest amount of alcohol or drugs in your system has the ability to effect the way you drive, increasing the risk of serious harm to yourself and other innocent road users.

"Please plan your journeys this summer and make sure a day in the sun doesn't turn into a night in a cell, or worse.

"Our message is simple. Don’t drink or drug drive – it’s not worth the risk.

"If you know of anyone who is drink or drug driving call 999 in an emergency, 101 with information or report via Crimestoppers."