PREPARATIONS are underway to celebrate the first ever ‘Hampshire Day’, with the inaugural raising of a new Hampshire flag, at a special ceremony to be held in Winchester.

The event, which will take place in the Castle Yard of The Great Hall, will be hosted by the Lord-Lieutenant of Hampshire, Nigel Atkinson, on Monday July 15 - the feast day of St Swithun - the patron saint of Winchester Cathedral.

July 15 is now designated as ‘Hampshire Day’ to provide an annual opportunity for people across the county to share in celebrating Hampshire’s rich history, its traditions, and the diverse culture of Hampshire communities today.

Winchester is deemed the best place the launch the event as the former capital of England and a centre of military, legal and civil power in the region for nearly 2,000 years.

As part of the national campaign to celebrate historic counties of England, the Lord-Lieutenant of Hampshire, Nigel Atkinson together with local authorities and other organisations supported the design and registration of a county flag earlier this year. The flag is not owned by any one organisation but signifies the whole of Hampshire.

Like the County Council’s banner of arms, the Hampshire Flag comprises a bi-colour of yellow and red. Its design includes a Tudor rose and a Saxon crown in reference to Hampshire’s ancient history, including the fact that Winchester was once the capital of England.

On ‘Hampshire Day’, this new Hampshire-wide county flag will be raised outside the Great Hall, to symbolise all that makes Hampshire such a unique and special place.

The Lord-Lieutenant said: “Hampshire Day is about celebrating everything that makes Hampshire great – its heritage, world-famous historic sites, diverse mix of towns and villages, beautiful natural landscapes and, above all, the people of Hampshire - both past and present. This is why I hope communities across the county will embrace ‘Hampshire Day’ by holding their own activities and celebrations, so that over time, this Day will go from strength to strength in fostering a shared pride in Hampshire and all that it represents.”

The ‘Hampshire Day’ ceremony will commence at 9.30am on Monday July 15 in Castle Yard, Castle Avenue, Winchester.

Also attending the event will be Chairman of Hampshire County Council, Councillor Charles Choudhary.

He added: “Hampshire County Council is delighted to join with the people of Hampshire in taking pride in this great county and mark ‘Hampshire Day’ by flying the new county flag.

“Hampshire’s rich heritage continues to shape county life today, and this inaugural celebration is a wonderful tribute to all the factors that make this county such a special place in which to live and work.”