A WINCHESTER jeweller has just won a nationwide competition for the best Christmas window displays.

Family-run, Jeremy France Jeweller “Winter Wonderland” theme is carried throughout the 3 story building and was judged to be the best in the country by the trade association, the company of master jewellers.

The displays were designed and assembled by a dedicated team in store who had been working on the display for several months on the run up to the holiday season.

Owner, Jeremy France said that the team really outshone themselves this year." We have been putting on good shows for years, but this year they really nailed it."

"Customers are constantly popping in to say how wonderful they look, and even tourists are stopping to have their picture taken in front of the stunning displays. It's like Santas Grotto"

Staff at the shop received a huge hamper of chocolate in recognition of all their hard work. Something Mr France said was far better than a "painted, plastic trophy."

"It's the recognition for all the hard work we put in that's the best part. And at retail over a Christmas, chocolate keeps the staff spirits up far better than a trophy would. "