Andy Murray has been the man to watch during the first week at Wimbledon - even if his family do not think so.
The defending champion continued to scythe his way through the draw, racking up a third straightforward win as he dispatched 27th seed Roberto Bautista Agut 6-2 6-3 6-2 in an hour and 36 minutes.
Murray was even more impressive than he had been against David Goffin and Blaz Rola, brushing aside an opponent in the best form of his career who won a grass-court tournament in Holland last week.
The Scot, though, lamented his position as "number two son" after mum Judy chose to watch brother Jamie play doubles instead, arriving on Centre Court only for the final game.
Murray was pleased Jamie and Australian John Peers had won their second-round match, but jokingly rued his lack of family support.
He will hope Wimbledon keep his match and any clash former Wimbledon mixed doubles champion Jamie may have on Monday at different times of day.
After his early-evening win on Friday, Murray was told of Jamie's victory and said on the BBC: "It's a shame we're on at the same time.
"None of my family came to watch me so I'm obviously the number two son.
"My brother's the priority - he's number one son - he's always had the preference, that's why I'm so competitive since I've been a kid, but it's good that we both won."
Joking aside, there is nothing for Murray or coach Amelie Mauresmo to be unhappy about after their first week of grand slam tennis together.
The pair now have two days to prepare for Monday's fourth-round clash against 6ft 8in 20th seed Kevin Anderson.
Murray dropped his serve for the first time in the tournament, once in the second set and once in the third, but both were minor blips when he was already fully in control.
As Murray had pointed out before the match, Bautista Agut hits the ball a lot flatter than most of his Spanish countrymen, making his game well suited to the faster surfaces.
He certainly had no trouble settling into his first match on Centre Court, winning the opening six points and engaging his opponent in lengthy rallies.
But Murray is a master at point construction and showed off all his grass-court wiles to break for 2-1.
Murray was being watched from his player box by comedian Ricky Gervais but he was all business on the court, breaking the Spaniard again to lead 5-2 and then serving out the set to love.
The second set was equally comfortable for Murray until he unexpectedly dropped serve at 5-2.
However, he broke again to take the set, a cute backhand drop volley giving it to him after three set points had gone begging, all with backhand errors.
Having allowed matches to become unnecessarily long and complicated at the French Open, Murray has been determined to keep his foot firmly on the accelerator pedal here.
He raced into a 4-0 lead in the third set before again dropping serve, not helped by his only two double faults of the match, but then finished off in style.
"It's good to get it done in straight sets," said Murray.
"He's the best opponent I've played. He's obviously seeded and coming in with confidence from winning a tournament last week.
"It was a step up. There were a few things I could have done better but it's been a good first week. Now I can rest up and be fresh for Monday."
Looking ahead to the tussle with Anderson, who at the age of 28 has reached a career-high 18th place in the world rankings, Murray said: "He's a tough opponent.
"He's made improvements this year. He's a big guy with a big game. I'll have to return well if I want to win."
Gervais joined Murray for his warm-down after the match, allowing the Scot to talk to one of his comedy heroes.
"I got to chat with him afterwards," said Murray. "I'd never met him before. I'm a huge fan of The Office.
"I've watched a lot of the stuff that he's done, but when I went over to Spain when I was 15, I watched an episode of The Office almost every single night I was there.
"I could basically remember it word for word when I was over there training. I t was nice for me to get to meet him after the match."