Eve Muirhead defended the final-stone gamble which backfired on her and condemned Great Britain to a 9-6 defeat against Canada, insisting she would do the same again.
Britain trailed 8-6 going into the 10th and final end and, with Britain holding one stone, skip Muirhead had the option of rolling the final stone into the house to square the match at 8-8 and take it into an 11th end.
Instead she went for outright victory by bidding to remove three Canadian stones and the high risk strategy did not pay off.
Muirhead insisted afterwards that she had no regrets.
''I would go for it again for sure,'' she said. ''I don't go for shots I don't think are there and I definitely thought it was there.
''The angles were all sitting there nice. The clock was running down a little bit and it was a quick 'look, that's there'.
''It was a high quality game that could have gone either way."
Despite GB losing two of their first three games, Muirhead remains relaxed about the prospect of qualifying from the round-robin stage of the competition by booking a top-four spot from their remaining six matches.
She said: ''We have played the ranked number one and two teams (defending Olympic champions Sweden and Canada) but we have a long way to go.
''Yes, it would have been nice to have one more win at this point, but we are not down and out.''
Britain's men are in a strong position after beating European champions Switzerland 4-2, their third victory in the opening four group matches at the Ice Cube Curling Center.
The total of six points scored equalled the lowest tally in a men's Olympic curling match, a tally set in 1998 when GB defeated Norway 4-2 and equalled when they beat United States by the same scoreline in 2010.
None of the end saw more than a single point being posted. Britain claimed the first two in the third and fourth, making it 3-1 in the sixth and then sealing the triumph in the 10th thanks to skip David Murdoch's final stone delivery.
''Even though it was as tight as it was, that has been our best performance because they are a real good team,''said Murdoch afterwards.
''For us to beat them, the European champions, that is a real good marker for us and we just need to play like that every game. If we do that we're in good shape."
Murdoch explained the benefit of back-to-back victories ahead of their fifth round-robin fixture against the USA on Thursday afternoon.
''It's key for confidence,'' he said. ''You have to be so clinical with every single shot for two and half hours and, when you have that confidence, you believe in yourself and make everything."
Britain's Chemmy Alcott , having fought back from the third leg break of her career last August, was understandably delighted with her 19th place finish in the alpine skiing blue riband event, the women's downhill.
Switzerland's Dominique Gisin and Slovenian Tina Maze became the first athletes in winter Olympics history to share a gold medal after both recorded a time of one minute, 41.57 seconds at the Rosa Khutor Alpine Center.
Gisin was the first to set the benchmark before Maze matched her, with another Swiss, Lara Gut, earning bronze after finishing 0.10 seconds adrift of the pair.
Alcott's time of 1:43.43 was 1.86secs off the pace, but there was no disguising her delight at making the top 20.
''To come and be 19th, less than two seconds off on the toughest downhill I've ever skied, it's up there,'' said the 31-year-old Londoner.
''I know that sounds crazy to some people because we've got a strong Team GB and we're going to win loads of medals here. (But) to come to my fourth Olympics, 19th is a gold for me.
''Anyone who's followed what I've been through will understand that.''
Alcott competed in the super combined earlier this week, taking part in the downhill event as practice for Wednesday's event before withdrawing from the slalom.That was always something she had intended to do, as she was wary of taking on too much after the latest leg break.