British duo Jenny Jones and Aimee Fuller could not follow in Jamie Nicholls' footsteps after they both failed to qualify for the women's snowboard slopestyle final on the first day of competition at the Winter Olympics in Sochi.

While Nicholls had earlier automatically reached the men's showpiece event with the ride of his life, Jones and Fuller fell short.

Jones, a two-time Winter X Games gold medallist, became the first woman to compete in this event at an Olympics and set the bar with a solid routine, which was rewarded with a score of 74.25 - good enough for fifth spot.

However, she failed to build on that second time around, with a slip early on ruining any chance she had of qualifying in the top four.

"I came off the cannon wrong, and because I didn't land well, I wouldn't have had enough speed to cut back over and get on to the jump, so I just had to cut (it) out," she said after finishing fifth.

"Then once you've missed the first jump you can't really hit the rest, there's not really any point either.

"I was really happy with the first run and was ready to step that up, but unfortunately that wasn't the case."

Jones and Fuller will be given another chance to reach the final when they compete in Sunday's semi-finals.

"I'll just come out again and try my best, that's all I can do," Jones added.

Asked for her opinion on being the first woman to compete in the maiden Olympic snowboard slopestyle event, Jones added: "That's nice. I'm glad to have landed my run for being the first person to drop in.

"There was definitely some nerves."

Isabel Derungs finished top of heat one with a score of 87.50, while Torah Bright (85.25), Spencer O'Brien (82.75) and Enni Rukajarvi (79.00) also joined the Swiss in the final.

Fuller finished 10th in the 12-person race with a high score of 44.50, but is in optimistic mood ahead of Sunday's semis.

"I definitely didn't get down what I wanted to get down so I'm a little disappointed there, but I just see it as a good building block for Sunday's semi-finals," she said.

"I'm not really going to think about it too much. I'm just going to go up there and do the best run I can possibly do on Sunday and we'll see what happens.

"It's slopestyle and anything can happen, the jumps are big so we'll see."

Austrian Anna Gasser and Jamie Anderson of the United States led the way in the second heat.

Gasser was first thanks to a 95.50 score on her second run, something four-time Winter X Games gold medallist Anderson did not attempt after being awarded 93.50 first time around.

Switzerland's Elena Koenz was third (86.25), while Anderson's compatriot Karly Shorr (84.75) claimed the final automatic qualification spot.