Continual flirting between I'm A Celebrity .. Get Me Out Of Here! contestants Joey Essex and Amy Willerton has led to fellow campers comparing it to "watching porn".
The pair have already hit it off since landing in the jungle with beauty queen Willerton showing her new The Only Way Is Essex pal how to tell the time after he astounded the rest of the contestants by revealing he was unable to do so.
The latest instalment of their love-in saw her offering to give him a massage, much to his delight as he lapped it up and beamed: "Have you done this before? You're quite good."
Essex told the Bush Telegraph on the ITV show later: "It's nice, really nice, getting a massage off a beauty queen."
But after enduring enough of their antics, uncomfortable swimming champ Rebecca Adlington blurted out: "I can't take the sexual tension anymore."
The Olympic medallist joked that she and snooker star Steve Davis were finding it difficult to watch.
She told them: "It's so awkward for me and Steve just sat here watching you two. I feel like I'm watching porn with my parents."
Both Essex and TV presenter Matthew Wright were feeling sorry for themselves after being chosen to go head to head in a bushtucker trial for a second time after already having to munch on turkey testicles and ostrich penis in a bid to win food for their respective camps.
After hearing he had been chosen for another dose of nasties, Wright grumbled: "I'm a tad hacked off."
And Davis had to try to comfort Essex to make him feel better about a further task, telling him: "It's your own fault for being too popular and too lovely."
For their latest trial the duo had to stand in giant hourglasses with a selection of creepy-crawlies added to each, including mealworms, crickets, millipedes, soldier crabs and cockroaches. For each two minutes they stayed in there, the contestants had the chance to collect a further meal for the camp.
Viewers will see how they got on in tonight's edition of the show, screened by ITV at 9pm.