Prince pulled the plug on a planned Glastonbury 2014 set after rumours of his "secret" appearance started swirling on social media, the festival's founder Michael Eavis has revealed.
The Purple Rain hit maker, who has never played at the renowned event, was in last-minute talks with Eavis to arrive unannounced at Worthy Farm, Somerset.
But the 78-year-old, who found the festival in 1970, told The Guardian that sites such as Twitter are the blame for the breakdown in negotiations with the music veteran.
Speaking about Prince, Eavis said: "We wanted him to play, and it got to the point where his people were talking to us about him doing it, but before he confirmed he got really upset because he thought we had advertised that he was playing.
"We hadn't, but with social media, rumours get everywhere, and one of those rumours was that Prince was coming. So he didn't want to do it in the end."
There is still hope for Prince, 56, to make some sort of appearance at the four-day festival as a source told The Sun: "Prince wants to show up somewhere as a surprise. He has spent so much time in the UK lately, he'd love to do an impromptu set."
During his recent trip to the UK, Prince and his backing band 3rdEyeGirl performed a series of guerrilla gigs in venues including Electric Ballroom in Camden, the Hippodrome in Central London and the Leyton flat belonging to singer Lianne La Havas.
At all of his secret gigs, the eccentric pop star has requested fans abide to his "Purple Rules", which prohibit photos, videos and mobile phones.