Jamie Dornan is seen as Christian Grey in the first official picture from the Fifty Shades Of Grey film.
The Fall star plays the hunky billionaire in Sam Taylor-Johnson's big-screen adaptation of EL James' novel, alongside Dakota Johnson as love interest Anastasia Steele.
The image, which was released on the film's official Facebook and Twitter pages to celebrate the fictional character's birthday, shows the leather jacket-clad Northern Irish actor behind the wheel of Christian's Audi R8.
"Happy Birthday Christian Grey #FiftyShades," said the accompanying caption.
But Jamie's casting hasn't received the approval of all film fans, with some saying Ian Somerhalder and Channing Tatum should have played him.
The actor took over from Sons Of Anarchy star Charlie Hunnam, who dropped out citing "scheduling conflicts".
The film's poster featured a full-length shot of Jamie in a tailored suit, with his back to the camera.
Fifty Shades Of Grey, which also stars Rita Ora, Jennifer Ehle, Marcia Gay Harden and Luke Grimes, will be released in cinemas on February 14, 2015.