Hampshire Cricket have announced a new one-year sponsorship deal with Prysmian Group.

The Eastleigh-based company is the UK's largest domestic cable manufacturer and played a key part in the extensive cabling work of the Ageas Bowl's soon-to-be-completed Hilton Hotel.

Prysmian Group's logo will be on the collar of Hampshire’s new Royal London One-Day Cup shirts.

Ageas Bowl Commercial Director, Stuart Robertson said: “We are delighted to be able to announce this exciting new sponsorship deal and hopefully this is just the start of an excellent relationship between Hampshire Cricket and Prysmian.”

“This partnership fits perfectly with our approach as a local manufacturer within a global brand,” says Prysmian CEO Paul Atkinson. “The sponsorship gives our brand international exposure while also supporting the training and community involvement initiatives of Hampshire Cricket.”