Winchester is seen as Britain's Christmas captial.
With the ice rink in front of the picturesque cathedral to the popular festive market crowds flock to the city every year to catch the Christmas spirit.
And the magic begins tonight when thousands will descend on the city centre for the traditional Christmas lights switch on.
Then tomorrow the city launches its annual ice rink and will open its Christmas market.
To cope with the crowds the city has also under gone a car parking shake up.
As part of the new scheme car park counter will be put in place which will show the amount of parking spaces in certain car parks around the city, including Park and Rides and a number of city centre car parks.
Other new initiatives being implemented are extended bus times for Park and Ride car parks to 8.30pm (an hour later) and the availability of the lift and toilets at Chesil Street multi storey car park at the weekends.
Traffic marshals, funded by the BID, will be on duty at the Brooks Shopping Centre Car Park and King Alfred statue, providing information and parking directions to incoming vehicles. Parking marshals will also be on hand in the Park and Ride car parks on peak days to help people find parking spaces and ease traffic flow.
BID members will also be offered 150 spaces at weekends on the lower deck at Tower Street Car Park, to leave spaces in public car parks for shoppers.
More parking will also be provided for city council staff at St Catherine’s Park and Ride and the Bar End Depot to leave spaces at Chesil multi storey for shoppers.
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