Winchester graduate spends last £500 on billboard ad in bid to find work

Adam Pacitti, who spent thousands searching for the girl of his dreams in 2008, with his billboard ad

Adam Pacitti, who spent thousands searching for the girl of his dreams in 2008, with his billboard ad

First published in Winchester

HE SPENT thousands scouring the world for his dream girl.

Now unemployed graduate Adam Pacitti is using the power of advertising to find a job.

He is so desperate for work he claims he has spent his last £500 on a billboard and social media campaign.

The 24-year-old from the Isle of Wight, who graduated with a first class degree in media production from the University of Winchester, said he had no regrets spending £6,000 on a previous viral campaign to literally find the girl of his dreams.

Adam, of Ryde, said: “I’m very happy I did it because it turned out to be a successful viral campaign.

“It looks good to any advertising agencies looking at my work and, if anything, will be a boost to my prospects.”

The campaign, revealed by the Daily Echo in 2008, came about after Adam sketched a girl he dreamed about, who bore a striking resemblance to the title character from TV show Ugly Betty, and embarked on a two-year quest across nine countries to find her.

He created a website,, which had more than four million hits by the time the campaign ended in 2010.

But it has not helped his financial situation as he looks for work during a bad time for the economy.

Now he has rented a north London billboard and launched a website to try to secure a job in the media.

Adam said: “I finished at Win-chester where I got my first class deg-ree and managed to get a job at an arcade over the summer. “But that was seasonal work and I really wanted to get into media production. “I only had a small amount of money set aside and so I thought the billboard would be a good plan.

“So last Monday I went up to London for a look at it and stuck some pictures on my website, and when I woke up the next morning I had 7,000 people retweeting the pictures on Twitter.”

He added: “It’s taken about two and a half months to get the campaign going and sort out the website, but it’s become my second successful viral campaign.

“I think a lot of countries are in the same position as England at the moment where it’s difficult to find a job, so people around the world can empathise with me.

“I really hope this works as I have worked hard on it and I am starting to get interest now, so I could even get a job within the next week.”

Adam has attracted international attention, including interviews with a South Korean television channel, and he has also received thousands of messages of support.

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