A HOME care business provider has launched a campaign to address the local shortage of care workers.

Bob Nicholson, who runs the Basingstoke office of home care provider Home Instead Senior Care, is looking to raise awareness and banish pre-conceived ideas about what caring is all about, as well as informing people about just how rewarding working in care can be, in his You Can Care campaign.

According to Skills for Care, the strategic body for workforce development in adult social care in England, there are approximately 90,000 vacancies in the social care sector at any given time.

The UK’s ageing population has created a huge requirement for care services and Bob reports that the national picture is reflected in Basingstoke with Home Instead hoping to fill 25 jobs in 2018 in order to keep pace with demand.

Speaking about the campaign launch, Bob said: “The hashtag #youcancare will be used throughout the You Can Care campaign as a celebration of professional care givers and a show of solidarity with the hundreds of people working tirelessly in our local area to care for family members.”

For more information about Home Instead, call 01256 840 660 or go to homeinstead.co.uk/basingstoke. Find more information on the campaign by searching for #youcancare on Facebook and Twitter.