THE WORLD-class Southampton Boat Show has signed a two-year deal with for a new title sponsor.

British Marine Boat shows, the group behind the event, has announced the partnership with TheYachtMarket.com which will see the event renamed as TheYachtMarket.com Southampton Boat Show.

The deal will cover this year’s event, which runs from September 15 to 24, as well as the 2018 show.

Murray Ellis, chief officer for boat shows at British Marine, said: “We are delighted to welcome TheYachtMarket.com as the Southampton Boat Show’s new title sponsor. This collaboration recognises the show’s continued outstanding success and reputation as one of the key events on the global boat show calendar; it also underlines the amount of business conducted at the show, both by the trade and visitors.

“This partnership reinforces the compelling opportunity that the Southampton Boat Show has to offer and we are delighted to support brands that want to align themselves with such a strong and successful event. We look forward to working with TheYachtMarket.com to leverage their sponsorship which comes at a time when interest and investment from the industry is already strong.”

Founded in 2003, TheYachtMarket.com is an online marketplace for selling boats and yachts globally. The website represents brokers in 66 countries.

Richard W. Roberts, CEO and founder of TheYachtMarket.com, added: “This is one of the greatest opportunities for us and will help us realise our vision for the company. We have grown considerably over the last 14 years and being the official title sponsor of the TheYachtMarket.com Southampton Boat Show is simply a dream come true.

“We cannot wait to enjoy this successful partnership that will significantly benefit and service our customers, brokers and advertisers.”