ACCOUNTANCY firm Baker Tilly will be known as RSM from October.

Based at Springpark House on Basing View, the firm is adopting RSM as a common brand name, uniting under a single global brand with more than 100 fellow member firms around the world of the RSM International global network.

Baker Tilly is one of the UK’s leading audit, tax and consulting advisers, with 3,400 partners and staff operating from 32 locations around the country, Mike Blain, managing partner at the Basingstoke office, said: “The move will considerably strengthen our position in Basingstoke as a leading provider of global audit, tax and consulting services focused on the middle market.

“The middle market is a critical part of the UK and global economy generating more than one third of private sector UK GDP and employing nearly 40 per cent of the UK private sector workforce.

“Although our name is changing, we will stay true to our roots and continue to maintain the core essence and legacy of the Baker Tilly brand.

“Adopting RSM as our name will simply accelerate our path to a recognised unified global brand and strategy. It will reinforce our focus on becoming the leading adviser to the middle market by ensuring that our clients receive consistent global services, irrespective of international borders.

“Our clients can be confident that wherever they do business, they will continue to receive a consistently high quality and seamless service from member firms that share the same values and understanding of their local market. Adopting the RSM name simply enables us to work even more effectively in all countries around the world.”