THE economy is struggling and competition for jobs is fierce, but a new initiative aims to give Winchester job-seekers a helping hand.

City council bosses have commissioned Radian Housing Association, in partnership with The Business Collective, to encourage employers to offer more work placement opportunities, from two-week tasters to one-year apprenticeships.

Adrienne Marsden, of The Business Collective, said: “In this economic climate, businesses may be hesitant about taking on new permanent staff. We can help employers find the right talent but keep their risks to a minimum.”

Firms will offer work placements from administration and customer service, to childcare and hospitality.

Two such companies are Ovington-based Brush-Baby, who provide dental-care products for babies and young children, and Design Engine, the Winchester-based architects.

Emma Jackson, 44, from Weeke, has been offered a placement with Brush-Baby.

She said: “After being unemployed for some time, it’s great to be given this opportunity.”

Brush-Baby's managing director, Dominique Tillen, said: “We are delighted with Emma; she has fitted in well with our team and has performed a variety of duties effortlessly and to a high standard. Based on our experience we would encourage companies not to be put off by people who have been long-term unemployed”.

The city’s assistant director for economic prosperity, Eloise Appleby, said: “Unemployment in the Winchester District is low. However, whilst overall numbers are low, there are pockets of unemployment across the District and for those individuals affected the impact is very real.

"We are hoping that by increasing the number and quality of work placement experiences job seekers in the Winchester District will be better equipped to find satisfying, long-term employment in the future.”

For more information, contact Joanna Humphrey or Adrienne Marsden at the Business Collective.