Blogsbody's Continuing Story of Cressroads, the unexpurgated tale of everyday folk linked to Alresford, watercress capital of the world, broadcast news of the birth of the Prizebyte blog from a studio set up inside a Debenhams' store window on Winchester High Street this week.

Between weather reports brought to Radio Hampshire by Easton Lane Mercedes Benz, Blogsbody turned the heads of shop and office workers listening to the breakfast show aboard Park & Ride buses ferrying hundreds to their city centre counters and desks.

After the rising 69-year-old blogger found reason to repeat again, again and again on air, an eight-letter word that bars him from Cressroads' Bull and Bell for swearing.

" ...but that's not offensive," a relieved John Ellery gave the green light to Blogsbody's continuing use of an everyday slang word for talking nonsense.

Explaining how it finds acceptance at the bar of his alternative watering hole - Cressroads' mediaeval Tichborne Arms - where Henry Primmer, aged 65, a retired stockman for a regular, thought to arm Blogsbody with a silver hip flask filled with sloe gin to whet the town hack's whistle and assist him better to withstand the all but sub-zero temperature of a shop window on an icy early March morning.

107.8 Radio Hampshire, headquartered in Southampton, picks up in Winchester where WIN-FM, next Dream Radio, left off - and, as well as Blogsbody, civic leaders were among the first to be invited inside the store's shopfront studio showcasing the 'new voice of the south'.

" ... and, if we could chat more about Cressroads," Blogsbody was parted again from his hip flask. "You were an investigative Fleet Street reporter?"

"Except the continuing story of the town spotlights the many eccentric and wonderful characters at large in the Hampshire metropolis, rather more than how they acquired their wealth and rural reputations.

"Within six months, the soap will have developed a cast of as many as 600 Cressroadians of the ilk of gardening Major Mudworthy, vanishing French chef Francois Dubois, Queen Elizabeth of Broadstreet, Scorch the Dragon Lady, Ruby Rangoon, Landlord Juliana and Lady Cyn, Ratty, Rodney Dog ... to name but nine ... and a Continuing Story of Cressroads that knows no end in sight," fears Blogsbody - www.blogsbody.co.uk for Continuing Story of Cressroads