Tricks of the trade

Discover the buzz about your postcode with Knight Frank’s MyPropertyGenius, a handy new tool that reveals the trends behind Hampshire’s property prices

Knight Frank has created a unique digital tool that gives property owners the latest local area trends that are driving property values in their postcode – 24/7. A combination of numerous types of property, area, lifestyle and social data provides an insightful and fun snapshot of the user’s local area, which they can share through social media channels.

“MyPropertyGenius is a fantastic tool to get a feel for the local market, whether it is for people new to the area or as a guide for people who know Hampshire well and are making sure they know everything that is going on!” says Tom Woods, Associate in Knight Frank’s Winchester office.

He continues: “The school catchment area guide is especially useful in an area like Winchester where there are so many young families and the schools are so important.”

The tool is divided into three categories: Property Trends, Area Trends and Lifestyle Trends.

Property Trends provides the user with property market and Knight Frank insight, such as the average asking price, property value growth over time and how quickly Knight Frank tends to sell properties in that area.

Area Trends provides knowledge about retail, property development and school catchment that reflect and affect property values, such as an increase in independent retailers, an increase in loft conversions and the popularity of local schools and the likelihood of getting in.

Lifestyle Trends reveals the lifestyle topics that are trending on social channels and key lifestyle factors that reflect and affect property values, such as popular eating and drinking types, the number of gyms versus the number of craft breweries and the most popular social conversations going on in the area.

It’s a handy way for those who are interested in moving to a new postcode to get a good idea of what’s on offer in the local area, a factor that George Clarendon, Office Head of Knight Frank’s Winchester office, believes will be particularly beneficial for foreign investors.

mypropertygenius.co.uk  For further information, please contact: Tom Woods, Associate tom.woods@knightfrank.com