SOUTHAMPTON brand development firm Idealogy has appointed a new member to its board of directors.
Creative director Simon Warren, who joined the consultancy in 2012, was promoted to his role in November 2013.
He previously held the same position at British-based sports brand Animal.
Simon Warren said: “My mission is to apply a process to create consistency at every touch-point and achieve campaigns of elegant simplicity which are both relevant and relatable.”
Idealogy's director of communications, Simon Dover, added: “Our global clients expect sophisticated, smart solutions.
"Simon’s client-side background gives him the benefit of clear commercial thinking combined with a creative pedigree, which brings a unique and engaging skill-set to our client offering.
"And our clients are responding well to his ability to empathise and understand their needs. I have no doubt he will play an important part in preparing Idealogy for a very exciting and dynamic future.”
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