A NEW app that is set to completely disrupt the wedding market made its debut this week.

It is called Coupled and it aims to bring together in one place – the palm of your hand – quality wedding suppliers.

The brains behind the new app are Mark Bower and Linda Cheung, from Chineham-based Connectegrity, who liken the app to a journey.

The pair have already challenged and changed the landscape in social media interactions for businesses via award winning CubeSocial.

“Our app makes it easy for engaged couples to find and connect with the right suppliers for them, to design the wedding they want.

“It builds on how consumers love to use their phones, tablets and social media, and addresses the frustrations they have with what’s currently available.”

“We think bringing wedding suppliers together with those planning their wedding in an inspirational, beautiful way allows both parties to get precisely what they need,” said Linda.

Users can find florists, wedding cake bakers, outfitters as well as venues.

Mark said the idea stems from when they saw how consumers love being inspired by images on Instagram and Pinterest as well as sharing ideas with groups on WhatsApp.

“We found they were frustrated by the lack of supplier information attached to the images and being unable to sort what they share in WhatsApp.

“And we also saw how frustrated wedding suppliers were with Facebook algorithm changes and the huge volume of content on Instagram and Pinterest.”

Ever enthusiastic, Linda said: “Coupled is a truly inspirational journey that links beautiful imagery with quality suppliers, making wedding planning as wonderful an experience as the final event will be.

“Users are given a straightforward swipe interface of stunning images, and when those images resonate with the user they can be shared – interacted with or moved to a mood board for use later.”

Local businesses involved in the wedding industry have snapped up at the chance to join Coupled.

These include Odiham-based florist Moutan, Basingstoke men’s outfitter Black Tie and stationary supplier Handmade by Gemma and Cornwell Photography.

Others include Gifted Heart Cakes, and Kev’s Kampers.