A PRE-PAYMENT energy company has reduced its gas price to undercut the Big Six, writes Zeena Al-Obaidi.

Winchester firm Utilita Energy has cut its costs by 5.6 per cent to carry on catering for lower income homes and vulnerable families.

Bill Bullen, director and founder of Utilita, is “delighted” by the price reduction.

He said: “We always strive to offer competitively priced energy and, wherever possible, smash the prices offered by the Big Six. Utilita’s mission is to keep costs down for each and every customer, therefore we rarely get the chance to announce price reductions simply because we are already amongst the cheapest suppliers.”

Steve Parker, sales and marketing director, added: “Where other suppliers may make bold price reductions, Utilita sees the benefits of reducing its prices slowly but surely, maintaining a less erratic approach to their Smart Energy service – we want to supply our customers for many years to come with a reliable price point and see the road ahead as a long one.

“We want to invest in our services and products to ensure the prepayment energy market is supplied with facilities they need to access greater savings than a price cut alone would ever achieve.”

The reduction was due to come into effect on April 1.