A NEW app has been launched to help inspire the Winchester workforce to have more pride in their careers.

Pitman Training Winchester has launched a social media campaign, debuting a new free app, aimed at encouraging confidence in the workplace and changing common perceptions around jobs and industries.

The move follows research recently carried out by employment website Monster which showed a large portion of the British workforce feel undervalued.

The research proved 54 per cent of those interviewed said that lack of thanks made them feel underappreciated. An additional 12 per cent of respondents also said underappreciation made them feel sad, and for another 12 per cent it led to feelings of anger.

‘My Career Selfie’ was launched with the support on the International Year of the Secretary and Administrative Assistant (IYOTSA); a campaign which aims to challenge role perceptions of admin professionals.

Martin Ladd, manager at Pitman Training Winchester, said: “So often people stereotype the duties someone carries out at work, when they hear their job title. In most cases the preconceived perceptions of the duties carried out are far cry from what the job actually entails, and as a result the way in which roles are developing and enhancing, and in turn allowing professionals to diversify, is overlooked, and this is very disappointing.”

He added: “The Career Selfie app, allows an online platform for workers to proudly state what their job title is, and the responsibilities and tasks that go with, and ultimately help change the stereotypes which shoe-horn workers in to unrealistic job perceptions, so we can all become more aware and appreciative of what certain jobs/professions entail.”