A BADGE manufacturer near Winchester has shown for the first time how it shapes the look of some of Britain’s biggest brands.

Diametric, based in Swanmore, produce badges, nameplates and labels for brands such as Jaguar, Rolls Royce and Roberts Radio.

In a new video, the company take viewers through the design and production of a badge for West Sussex-based speaker company Flare Audio, using state-of-the-art industrial equipment.

Sales and marketing director, Graham Steele, said: “The video captures our entire process, and shows how everything from design to manufacturing can be done on UK soil.

“The benefits of using a British company like us for branding solutions are enormous. It saves our clients time and money, avoids dealing with language barriers and is more environmentally friendly.

“We’re very proud to be contributing to the industry in Hampshire.”