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The Purple Agency fosters Basingstoke’s future creative talent
THE Purple Agency opened its doors to Basingstoke College of Technology students for a creative workshop.
The multi award winning integrated marketing communication agency, based in Faraday Road, Basingstoke, invited the 19 BTEC Level 2 Art and Design students to share their expertise and knowledge of the industry; and impart some valuable advice.
The half day workshop led by creative director Alan Docherty, was designed to give an overview of the exciting career prospects in the industry.
It also gave an insight into the type of work Purple undertakes, and advice on how to design a creative marketing campaign.
At the end of the workshop the students took part in a poster competition advertising Basingstoke to visitors.
The creative talent was high and the winning poster came from student Lauren Armit Ganderton, who was rewarded with one weeks work experience at the agency – a fantastic opportunity for any budding creative.
Thrilled with the chance to work at Purple, Lauren said: “I’m very grateful and proud to have won work experience at The Purple Agency, because it will give me the opportunity to pursue a career in this industry and develop my skills.” Alan Docherty, who has over 15 years of experience as a creative director said: “It was a joy to invite the BCoT Level 2 BTEC Art and Design students into Purple.
“They responded with creativity and raw enthusiasm.
“It was a great session, and if this is a sample of the creatives of the future, the UK industry will be more than well-served.”
Natalie Jameson, programme manager for Art and Design at BCoT, was equally delighted with the day.
She said: “This opportunity was brilliant for the students as it provided them with an insight into creative jobs in this industry and provided them with something to aspire to. “All learners were engaged in the activities which helped them understand the importance of design work and working to deadlines, which is a key employability skill."
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