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Pump Technology backs London Irish
LONDON Irish Rugby Club and Pump Technology have announced a renewed sponsorship which will see the Aldermaston-based business and the Aviva Premiership club working together until the end of the 2017-18 season.
The deal is the longest of any sponsorship deal by a club in the Aviva Premiership.
Based at Youngs Industrial Estate, the waste water and sewage pump specialist has upgraded its current deal and agreed a five-year sponsorship which kicks off at the start of the 2013-14 season.
The Pump Technology logo moves from the London Irish playing shorts and will now appear on the back of the first team playing jerseys for all Aviva Premiership, LV=Cup and Heineken Cup matches.
The deal includes the inauguration of ‘Poo Corner’ in the north-west segment of the Madejski Stadium where, in addition to a branding presence, Pump Technology will focus their community initiatives.
Managing director Jeremy Brownlee, said: “We’ve been involved with London Irish for a number of years now and we’re delighted to be continuing that partnership for the next five years.
“Partnering with Irish has been a very good fit for us and we look forward to further returns on this significant investment.”
London Irish commercial director, Jim O’Toole, said: “Pump Technology have been involved with our club since 2005 and their support and passion for rugby and London Irish is unwavering.
“We will continue working together over the next five seasons to deliver the sort of results that have encouraged Pump Technology to make this long term commitment to London Irish.”
Pump Technology works with London Irish’s Community Club partnership scheme, supporting Tadley Tigers RFC through various rugby development initiatives, including a full squad visit to Tigers’ annual London Irish coaching camp.
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